If you have been bored of everything that you’ve been toying with in the design projects, the beginning of the new year is a great time to get hands in with something new. While the end of the previous year, can be the very slow season when it comes to web design trends, the start of the year is often when some new work and concepts come to the life.
It can also be a great start of a few new design trends including simple corner branding, skinny vertical sidebars, and peachy colour choices – all of this stuff popping up in the plenty of design projects.
Here’s what’s trending in design in the very first month of 2018
Simple Corner Branding
Maybe it seems very simple, but a text branding mark in the top left corner of websites has made a comeback. While some of these simple corner branding styles include a text-based mark, text or an icon, the trend is defined by the streamlined elements that plunge into the background.
These marks generally use simple san-serif typefaces and are white on a coloured background or include a simple colour element when it is used on light backgrounds. Black branding is also popular on a white background. There’s an overall lack of adornment or desire to make the logotype a focal point.
This is the trend which seems to be popular with brands that don’t have well-established names yet-think startups or small-scale businesses or the website designs that are fairly defined. For the more involved designs such as paper cast, the messaging and description of what a website is about is actually more important than the logo or branding itself, making this branding choice a good one.
This is the style which is simplified branding takes a signal from the mobile responsive websites practices. Many responsive designs cut down logo treatments (as well as navigation) for smaller screens. This concept has led more brands to create a second, simple logo for such uses and those logos are making their way into all screen sizes.
While simple corner branding can be a sleek and help users focus on other areas of the design, it doesn’t go away long to help a small business or a brand establish visual recognition of the mark, logotype or symbol. Consider this when debating whether to use this website design trends or not.
Skinny Vertical Homepage Sidebars
While sidebars have never really fallen out of trend on interior blogs and pages. They haven’t been a cornerstone on homepages. That is the beginning to change.
From a place to store social media icons (Such as Bubblewits) to a place for navigation or branding, super skinny vertical homepage sidebars are becoming a huge deal.
Part of the credit goes to mobile device usage – it is a vertical format- and an idea that a lot of users are Ok with the scrolling and screen widths that aren’t quite so wide. There’s a big deal of eye fatigue that happens for users that switch between narrow and wider widths (Desktop and Mobile Phone Screens).
To combat this, professional designers are incorporating more vertical elements in the desktop, version of designs. In essence, more vertical elements reduce the overall width of larger screens, making the experience feel a little more likely to mobile versions.
What’s great about these vertical elements is that they can work in so many different ways, including for navigations and as a branding on the home button.
Ultra Violet may be the Pantone’s Color of the Year for 2018, but recent website designs are bursting with peach colour palettes and accents.
Peach varieties including everything from colours with a more orange style to pinkish undertones to flesh-colouring. The colour is warm and inviting, although some find it a bit too feminine or pastel for general use.
Meanings and emotions associated with the colour include creativity, vibrancy, socialisation, hunger, happiness or confidences and the pride.
The most well-known peach hue is that of the Crayola Crayon by the same name. You can make your own peachy palette with HEX value RGB 255, 203, 164 and #FFCBA4.
This colour trend seems to be derived from the dominant colour trend of the last year, which includes colours from the material palette- take a look at the deep orange variations for the inspiration. While peach is not as strong or bright as some of the blues, greens, and pinks that have been popular, it still evokes the same playful idea, while allowing for more flexibility in creating the colour contrast between elements.
Each of the trends above is rather easy to use, and the peach colour palette option might be the most durable and flexible, for the huge number of design projects. As with any trend, use it sparingly and with the intention to make the most out of your new year projects.