Gone are the days when mobile phones were used just for the purpose of making voice calls and calculations. The first ever mobile phone is developed in 19th century, after being tested, weighted around 40 kilograms and applications installed on it were just meant for initiating voice calls only. As time evolved, mobile phones had a number of features integrated, and this had an enormous impact on the revolution of mobile application development.
New phones are being launched every now and then, thanks to the ever-growing technology. The evolution of new devices has made a drastic change the life of an individual and businesses. Now businesses are not only trying to catch up with the virtual world but also with the device industry.
In the era of portable devices, just having an up and running website is not enough. According to recent research, it has shown that more than 75% of Google search results are initiating from smartphones and tabs. This is very impressive number for businesses and individuals to use this opportunity in their business goals. The need of stay connected on every internet enabled device has given birth of mobile application development which signifies the core development of applications especially for the mobiles, smartphones, and tablets.
Here are the reasons that why you should invest in mobile application development?
Mobile application development has given mobile phones the ability to do more. This ability is fostered to newer levels of creativeness via iPhone application development, wearable device application and Android application development, turning mobile phones into smartphones.
Does Your Business require an App?
As a matter of facts, people always turn on their portable devices first for gathering information on the internet rather than turning on PC (Personal Computer) button after reaching home. So, now where there is an app for almost everything from shopping to fund transfer to gaming to booking movies and tickets. Any business cannot afford to miss out an opportunity to reach out one third audience, which is available on smartphones, and tablets. Mobile apps are no longer considered as luxury as it’s becoming the need of business. But it doesn’t means that each business to have presence on smartphone world.
Let’s picture in this way, if you run a retail business, launching a mobile app can be beneficial. The app would allow your customers to have a glance at your catalogue on the web and make a purchase immediately using the same phone.
What is the purpose of your mobile app?
It is very important for a business to understand the purpose of an app before planning to launch it. You cannot hire mobile app developer or a company to get an app developed without knowing the purpose of it. To get a clear picture of launching a mobile app, you need a strong strategy for mobile app. In order to develop a successful app, a strong strategy is recommended so that a business can decide whether build a responsive website or a mobile application.
Wondering why not have both? Well large enterprises often have both a responsive mobile ready website and a mobile application. However, not all types of businesses need both platforms to communicate with its audience. Considering the fact that mobile ready website and a mobile application are created for a different type of audience. As an instance, a mobile friendly or responsive website allows every user to access your site from almost any device, which is well suited for all types of small businesses and entrepreneurs. On the other hand, a mobile application is designed for businesses that provide services like online shopping, fund transfer, and mobile banking, which is suitable for enterprise grade business as well.
Be Visible to Customers All Times
Statistics shows that average American spends more than three hours a day on their mobile phones. While probably a minority of mobile applications make up the substance of this total usage, it doesn’t change the fact that each user has to unlock, scroll and scan their devices for the apps they are searching for. Being “In the way” that can be an advantage for your company, as our brain insentiently does record every image and text it comes across – even if it happens unnoticed.
Information on Demand
Leveraging push technology is an important and often snubbed element of mobile application development. While associated to delivery of user notification, push and sync technologies bring significant value by enabling mobile apps to work even when users are offline. A key factor to consider when building mobile apps is that business apps need to work anytime and anywhere.
A mobile application that can incorporate push and sync capabilities into application design offers the best way to ensure your users gain access to the right information when they need it.
Build Brand and Recognition
An intuitive mobile app for your business can remarkably pay to your brand awareness. Let’s break this into two parts that make your app a true winner:
- Brand: A mobile app can do more than just an app. With an app you can do what you want with it; you can make it stylish, functional, shocking and informative. But what exactly you should do in your app to make features that your customer will love, while at the same time is well branded and beautifully designed.
- Recognition: The moment you see involvement with your app; the sooner they will motivated to buy your products and services. In advertising this is considered as “effective frequency”: as a rule of thumb, hearing and watching your brand approximately 20 times is that will get you truly noticed.
Stand Out From the Competition
Small businesses are rarely taking a chance to offer an app for their customers. Because they thought they are wasting money but this is where they can take a big leap to stay ahead of their competitors. So, be the first one to offer mobile app in your neighbourhood for your customer can make a huge difference in your business. Your customers will be astonished by your forward thinking approach.
Smartphones and tablets have almost killed desktops. This doesn’t only affected peoples across the world but also businesses who are trying their best to reach the massive audience by providing best solutions to them. Thus, whether you are running a retail business or shopping platform, it is always a bright idea to build a fully functional mobile app to target the right audience and stay connected with them across every mobile device.