If you are planning to build a new website or revamp your outdated website. It is essential that you understand search engine optimisation as well and understand the basic rules of SEO Friendly Website Design and Development. Web design mostly focused on user experience now more than ever. Website traffic is equally important to how visitors experience your website. If your website takes longer time and consisting multiple 404 error pages that are probably discouraging user to return to your website.
To know the basic rules of SEO friendly website design will help you to create a website that is SEO friendly and ultimately enjoys the higher ranking positions in (Search Engine Result Pages) Serp, leading to website traffic. Let’s take a look at some important rules for website design.
Clean Coding Structure
Clean coding structure is the most important part of website development, which makes it easier for search engines to read website content. The clean and well-structured code also reduces the page load time of the website. Take this into your memo when designing the website and incorporate it in even the smallest details like fonts size, colour, and style etc.
Avoid Flash Elements
Make Linking Structure Easily To Navigational
Creating a website that has proper pagination and linking structure is one of the secrets involves is one of the many SEO friendly web design and development. A streamlined structure of the website does not only make it easier to search engines to read and rank you better in search engines, but it will also increase the user-friendliness your site, as well as decorate your search presence along with attracting more organic traffic.
Create Clean URL Structure
The URL structure of a website plays a very important role in determining the rank of search engines. The URL of the website should be SEO friendly, in the sense, it should be structured in a way that the search engines can easily understand the content of the website by scanning the URL. Avoid adding too many categories with an URL and separate words using hyphens. Make sure your keywords used in URL are those found throughout the website as well. But the priority is to make URL which is easily readable by the user and remember while coming back to the website.
Create Catchy Page Titles
The page title is one of the most important components of the website and tends to be the first thing to stick around in the user’s memory for long after she/he has visited your website. Hence, it is vital that you choose a catchy title of your pages that makes easy to understand about your page. Don’t confuse crawlers by using multiple page titles with headings. While there may be multiple headings within the page but only one H1 should be matched with your page title.
Use a Content Management System
A lot of website designers are using content management systems to manage and promote their content. As one among the SEO and Digital Marketing services offered by the experts in the field, a content management system can be an asset to your website and help you reach out to thousands if not millions via your content. When choosing a content management system for your site, ensure you can choose an SEO friendly CMS like WordPress and Laravel for the best results.
Avoid Keyword Stuffing
Relevant and interesting content is what brings organic traffic to your website, not keywords. You will need to ensure that the content of your website is unique, creative and relatable. Make use of Keyword optimisation techniques to insert keywords at strategic locations where they work best. Plagiarized or thin content with keywords stuffing into it will not work anymore.
Avoid Duplicate Content
Search engines can be very harsh on websites that have duplicate and thin content. Duplicate content is one of those SEO issues that can lead to your website rankings being penalised by Google. As such, another essential SEO friendly web design and development rule to ensure that your website doesn’t contain any kind of duplicate content.
Optimise Images for Website
In addition to content relevancy, the use of relevant images in your website content can make more interesting. However, you cannot add just any image on your website. The images you choose to upload onto the site need to be optimised in such a way that is easily indexed in search engine results. Use small images with high resolution and relevant images as well as keywords in order to make them more SEO optimised.
Make Mobile-Friendly Pages
Nearly 75% of users use their mobile phone to operating any website on their smartphones. It is essentially a website to feature mobile-friendly pages and design. Your website should be responsive as well as adaptive that can fit in all size of screens from laptops to tablet and smartphones as well. Make the use of responsive and adaptive techniques to improve your website user experience on all major devices.
Integrate Your Website with Social Media Platforms
Social media integration has become the #1 way to drive traffic to your website. Promoting your website and its content on social media sites can help you to boost your website traffic. Better yet, it can help the common audience to find your business easily, thus paving the way for more website hits and a higher ranking on search engines.
301 Permanent Redirection
Most website designers tend to ignore this step while creating a website. An essential part of SEO friendly web design and development involves user from existing website to new website. 301 redirection is one of the best features to revamp your existing website without losing previous traffic.
Read More: 7 Ways To Improve Your Web Development
Setup Google Analytics
How do you know that your visitors coming from and improve your stats? Google analytics is an essential tool that helps you to understand the amount of traffic generated by your website; a parameter that is hard to measure unless you have Google analytics to help you out. Setting up Google Analytics on your website will help you find out how much traffic it is generating based on which you can choose to make improvements in your existing website and make it more user-friendly.
Setup Google Webmaster
Google webmaster is an essential tool that will help you to index your website in search engine and understand the improvement of search engine presence. It also suggests you make improvement in your title and meta descriptions if something went wrong with your indexing website.
SEO friendly websites tend to rank higher in the search engine result pages and gain user trusts as well. If you want to build your web presence make your website SEO as well as mobile friendly to increase search engine ranking and rank higher in the search engine. Hire SEO Friendly Website Designers from Tekki Web Solutions or Call us at +1 888-449-0151